Ladies In Beef | Who we are
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Ladies in Beef is an organisation of female beef farmers who care passionately about British beef.

The group was formed to help promote and drive awareness of the quality and versatility of British beef to consumers using a country-wide network of dynamic lady beef ‘champions’. All the ladies are British beef farmers and proud of it!

Ladies in beef lunch with Princess Ann

Ladies in Beef was launched by Her Royal Highness, The Princess Royal, Master of the Worshipful Company of Butchers who joined co-founders Minette Batters and Jilly Greed and a number of the other ladies at a special event at Butchers Hall in London  in March 2011.

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Our mission

The mission of Ladies in Beef:

To work with the supply chain to champion Red Tractor farm assured beef

to increase consumer support for the British beef industry through all outlets.

to own and promote Great British Beef Week each year.

Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.

RedTractor_CertifiedStandards_Logo_MASTER

Red Tractor

We all want quality food that’s affordable and safe to eat, which is why Ladies in Beef support Red Tractor.

 

Whatever your budget, the Red Tractor logo is a simple way for you to recognise quality British produce that’s good for you and good for Britain.  Red Tractor make sure that food is traceable, safe and farmed with care – so everyone can feel confident and good about their choices when shopping and eating out.

 

The Red Tractor is only found on food and drinks that are sourced from UK farms and have been checked from farm to pack.

 

By looking for the Red Tractor, you are choosing food you can trust, as well as helping to provide support and security for British farmers and food producers.   www.redtractor.org.uk