One of the nation’s favourite foodie weeks returns 23 – 30 April 2024, as we celebrate the 14th year of Great British Beef Week (GBBW). Launching on St George’s Day, this year’s GBBW is encouraging the nation to enjoy ‘naturally delicious’ British beef.
For more details about GBBW please visit the Simply Beef and Lamb website.
What is GBBW?
GBBW is a week-long celebration of British beef’s quality, taste and world-leading farming credentials.
The industry including farmers, supermarkets, butchers, farm shops, pubs and restaurants unite to recognise British beef farmers and highlight the work they do to support sustainable production practices on their farms.
Farming and food industry: head over to the GBBW event page on the AHDB website to access free social assets, marketing materials and find out how you can support the campaign.
Enjoy naturally delicious british beef
We hope you’ll join us by tucking into your favourite delicious British beef dishes. If you’re after new beef recipe ideas and cooking tips head over to www.SimplyBeefandLamb.co.uk.
Importance of sustainable beef farming
During GBBW we’ll be highlighting the innovative and sustainable farming methods from producers across Britain. Don’t forget to follow us on Instagram, Facebook and X (formerly Twitter).
Hear more about the great quality and excellent environmental credential of British beef in this GBBW podcast with Minette Batters and beef farmers David and Churi Barton.
We asked Jilly Greed (Ladies in Beef co-founder), Minette Batters (NFU President and Ladies in Beef co-founder) and Adam Henson (British Farmer, TV Presenter and Patron of Ladies in Beef) for their thoughts on the importance of sustainability and GBBW.
We established Ladies in Beef to tell the story of British Red Tractor beef. As a mother and a consumer myself, I really value British beef as part of a healthy, nutritious, balanced diet, and appreciate the vital role livestock production plays in the management of our beautiful countryside. It's these messages that I want to communicate to other people.
Great British Beef Week is a national celebration of our fantastic home produced beef - designed to tantalise the taste buds and put some sizzle in our succulent steaks, Sunday roasts, cottage pies, and stir fries!
I wholeheartedly applaud the work Ladies in Beef are doing to raise public awareness of the true meaning of the Red Tractor logo. They have a real passion for the British beef industry, one that I share, and I’m sure they will be very successful in creating and promoting the positive image the industry quite rightly deserves.
Who is behind Great British Beef Week?
Ladies in Beef (LiB) are the organisers of GBBW, supported by AHDB, as well as Red Tractor, National Farmers Union, The Royal Agricultural Benevolent Institution (RABI) and Hybu Cig Cymru.
Ladies in Beef have chosen the Royal Agricultural Benevolent Institution (RABI) as their charity for GBBW again for 2023. Since being involved in this annual campaign, RABI (Charity Registration No: 208858) has organised more than 50 beef week events and raised £90,000 for farming people in need of financial support.
RABI is a national charity providing local support to the farming community across England and Wales. They offer wellbeing, financial and practical support and guidance to farming people of all ages, including those no longer working in the sector. They also offer mental health training for individuals and organisations in the farming community. Call 0800 188 4444 or email help@rabi.org.uk to find out how we can help you. Or access the online wellbeing platform from any device: www.kooth.com/rabi.
