Ladies In Beef | Great British Beef Week
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Great British Beef Week

Great British Beef Week 2021

One of the nation’s favourite foodie weeks returns 23 – 30 April 2021, as we celebrate the 11th Great British Beef Week (GBBW).  This year GBBW is focusing on recognising and highlighting British beef farmers and the work they do to support sustainable production practices on their farms. It’s due to the strides that these farmers make in this area that British beef continues to be amongst the most sustainable in the world.  

Did you know: By 2040 British beef aims to be carbon neutral
Jilly Greed walking in front of herd of cows, outside in a field on a sunny day
Credit: Kelvin Murray

Highlighting sustainability


Jilly Greed, who co-founded Ladies in Beef with NFU president Minette Batters,explains why sustainability is so important: 

“Great British Beef Week enables us to shine a light on all aspects of the beef production process. Our farmers are passionate about the beef they produce and are committed to delivering high-quality red meat for consumers to continue to enjoy.  


“Managing land in a sustainable way is a fundamental responsibility of the modern-day farmer.  This includes farming regeneratively, improving grasslands and paddock grazing, planting trees, maintaining wildflowers for the bee population, or harvesting and giving cattle rainwater to drink. British beef production boasts a carbon footprint of just less than half the global average, and reflects the hugely important and positive work our farmers are putting in day-by-day.  It’s vital that we keep bringing attention to the ways our producers are respecting the land, whilst also producing the foods we enjoy eating.”

Did you know: British beef is amongst the most sustainable in the world

Join us for Great British Beef Week in April 


During GBBW we’ll be highlighting innovative and sustainable farming methods from producers across Britain. 

  • Keep an eye out for #GBBW21 in your social feeds and follow our social channels – we’d love to hear from you with your questions and comments (and beef recipes!). Beef farmers (including many Ladies in Beef) and food and farming organisations will be joining in the conversations and sharing their take on sustainability, sustainable beef and what it means to them 
  • In regional newspapers your local beef farmers will be telling their own stories  
  • Look out for our on-pack GBBW stickers promoting ‘enjoy British beef’ and posters in supermarkets and butchers and farm shops 

And finally, we hope you’ll join us by enjoying tucking into your favourite delicious British beef dishes. If you’re after new beef recipe ideas and cooking tips head over to   

Did you know: Over the last 40 years farmers in the UK have increased woodland areas equivalent to four times the size of Greater London

Three course online cookalong with award-winning Chef Chris Wheeler

Friday 23 April, 7.00pm – 8.30pm

Chef Chris Wheeler
Chef Chris Wheeler

As part of this year’s fundraising for GBBW’s chosen charity partner – RABI (the Royal Agricultural Benevolent Institution), join us for a virtual cookalong hosted by multi-award-winning Chef, Chris Wheeler and AHDB’s Karl Pendlebury.

Chris is Exec Head Chef of Stoke Park Club, including the 3 AA Rosette fine-dining restaurant. He was a contestant on the Great British Menu in 2016, has appeared on Saturday Kitchen and won Hotel Chef of the Year at the Hotel and Catering Awards. He is also Chef of choice to represent British Beef and Lamb around the globe and has for the last few years been Chef Ambassador, representing Quality Standard Mark Beef and Lamb.


Chris will be taking you step-by-step through a classic British-inspired three course menu, including expert insight into how to create the perfect steak at home.  This sensational virtual cookery demonstration takes place on St George’s Day, Friday 23 April from 7.00pm – 8.30pm.

Tickets are available via Eventbrite here and are priced at £30 per log in.  Registration provides access to an ingredients and kit list to organise in advance, and a link to the online Zoom event. The ingredients are based on cooking for two people but can be scaled up or down based on the size of your household.

We hope you can join RABI for what promises to be a fantastically fun evening to support the farming community. If you’re unable to join the cookalong then we hope everyone will support our fantastic beef industry by serving a delicious British roast with all the trimmings on Sunday 25 April.


About the RABI

RABI continues their long-standing relationship with Ladies in Beef, as their chosen charity partner for Great British Beef Week.  RABI is farming’s oldest and largest charity. They offer financial support, practical care and guidance to farming people of all ages, including farmers, farmworkers and dependants. We appreciate that it is a difficult time for many at the moment, but if you are able to support, please visit the R.A.B.I JustGiving page to make any donations.

Who is behind Great British Beef Week? 


Ladies in Beef (LiB) are the organisers of GBBW, you can find out more about us on this site. GBBW is once again supported by AHDB, as well as Red Tractor, National Farmers Union, The Royal Agricultural Benevolent Institution (RABI) and Hybu Cig Cymru.    

The RABI is farming’s older and largest charity and provides financial support, practical care and guidance to farming people of all ages. For more information please