Events
Great British Beef Week 2020 – Sharing your recipes
During Great British Beef Week (23rd to 30th April 2020) we really appreciate the support from industry showcasing their top beef recipes. Take a look at some of our favourite pics of mouth-watering dishes we’ve been sent this year below and by checking out #GBBW2020 on your social feeds.
Feijao con carne seca picture and recipe from Andy Burns, Executive Chef of True North Brew, Sheffield
Great British Beef Week 2020 – 10th Anniversary Year
Great British Beef Week (GBBW) 2020, which takes place 23rd to 30th April, will be going ahead in a scaled-down format as a result of the current situation.
Organised by Ladies in Beef, Great British Beef Week puts the spotlight firmly on the fantastic food that British beef farmers produce. In addition, it raises vital funds for those in need in the farming industry by partnering with the Royal Agricultural Benevolent Institution (R.A.B.I.).
“We did consider postponing the week, as it is undoubtedly a very sad and challenging time for everyone,” said Jilly Greed, co-founder of Ladies in Beef who organise GBBW. “However, with empty shelves causing consumer confidence to waver, we believe there is an opportunity for the beef sector to come together to reassure people that we are working incredibly hard to put food on their tables and to inspire them to cook with a range of beef cuts, hopefully encouraging more normal purchasing behaviour.
“Our meal ideas are all based around batch cooking and store cupboard essentials. We are working with social media influencers to help get the message out there that beef can be versatile and nutritious as well as delicious, encouraging them to incorporate other cuts, as well as their usual repertoire of mince-based dishes.”
If you would like to get involved with GBBW you can download a range of assets for your social channels here.
Our mission
The mission of Ladies in Beef:
To work with the supply chain to champion Red Tractor farm assured beef
to increase consumer support for the British beef industry through all outlets.
to own and promote Great British Beef Week each year.
Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.
Red Tractor
We all want quality food that’s affordable and safe to eat, which is why Ladies in Beef support Red Tractor.
Whatever your budget, the Red Tractor logo is a simple way for you to recognise quality British produce that’s good for you and good for Britain. Red Tractor make sure that food is traceable, safe and farmed with care – so everyone can feel confident and good about their choices when shopping and eating out.
The Red Tractor is only found on food and drinks that are sourced from UK farms and have been checked from farm to pack.
By looking for the Red Tractor, you are choosing food you can trust, as well as helping to provide support and security for British farmers and food producers. www.redtractor.org.uk
Since being involved in this annual campaign, R.A.B.I (Charity Registration No: 208858) has organised more than 50 beef week events and raised £90,000 for farming people in need of financial support.
For the 10th anniversary year, GBBW had planned to raise £10K for the R.A.B.I, making the grand total an impressive £100,000. However, following government advice, all events have had to be cancelled, which has put a hold on the fundraising. Appreciative that it is a difficult time for many at the moment, but if you are able to support, please visit the R.A.B.I JustGiving page to make any donations.