Great British Beef Week (GBBW) 2020, which takes place 23rd to 30th April, will be going ahead in a scaled-down format as a result of the current situation.
Organised by Ladies in Beef, Great British Beef Week puts the spotlight firmly on the fantastic food that British beef farmers produce. In addition, it raises vital funds for those in need in the farming industry by partnering with the Royal Agricultural Benevolent Institution (R.A.B.I.).
“We did consider postponing the week, as it is undoubtedly a very sad and challenging time for everyone,” said Jilly Greed, co-founder of Ladies in Beef who organise GBBW. “However, with empty shelves causing consumer confidence to waver, we believe there is an opportunity for the beef sector to come together to reassure people that we are working incredibly hard to put food on their tables and to inspire them to cook with a range of beef cuts, hopefully encouraging more normal purchasing behaviour.
“Our meal ideas are all based around batch cooking and store cupboard essentials. We are working with social media influencers to help get the message out there that beef can be versatile and nutritious as well as delicious, encouraging them to incorporate other cuts, as well as their usual repertoire of mince-based dishes.”
Since being involved in this annual campaign, R.A.B.I (Charity Registration No: 208858) has organised more than 50 beef week events and raised £90,000 for farming people in need of financial support.
For the 10th anniversary year, GBBW had planned to raise £10K for the R.A.B.I, making the grand total an impressive £100,000. However, following government advice, all events have had to be cancelled, which has put a hold on the fundraising. Appreciative that it is a difficult time for many at the moment, but if you are able to support, please visit the R.A.B.I JustGiving page to make any donations.
The mission of Ladies in Beef:
To work with the supply chain to champion Red Tractor farm assured beef
to increase consumer support for the British beef industry through all outlets.
to own and promote Great British Beef Week each year.
Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.
We all want quality food that’s affordable and safe to eat, which is why Ladies in Beef support Red Tractor.
Red Tractor is the UK’s largest independent food standards scheme covering animal welfare, food safety, traceability and environmental protection. A team of independent assessors perform rigorous checks against Red Tractor standards at every step of the food journey from farm to packet. This means that the Red Tractor logo is an independent mark of quality that guarantees the beef you are buying is traceable, safe and farmed with care by UK farmers.