Events
Great British Beef Week 2020 – 10th Anniversary Year
Great British Beef Week (GBBW) is an annual event which will be taking place 23rd – 30th April, to raise awareness of the quality and versatility of assured British beef and give the industry a much-needed boost.
Organised by Ladies in Beef, Great British Beef Week puts the spotlight firmly on the fantastic food that British beef farmers produce. In addition, it raises vital funds for those in need in the farming industry by partnering with the Royal Agricultural Benevolent Institution (R.A.B.I.).
Our mission
The mission of Ladies in Beef:
To work with the supply chain to champion Red Tractor farm assured beef
to increase consumer support for the British beef industry through all outlets.
to own and promote Great British Beef Week each year.
Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.
Red Tractor
We all want quality food that’s affordable and safe to eat, which is why Ladies in Beef support Red Tractor.
Red Tractor is the UK’s largest independent food standards scheme covering animal welfare, food safety, traceability and environmental protection. A team of independent assessors perform rigorous checks against Red Tractor standards at every step of the food journey from farm to packet. This means that the Red Tractor logo is an independent mark of quality that guarantees the beef you are buying is traceable, safe and farmed with care by UK farmers.