Great British Beef Week 

The nationwide campaign Great British Beef Week (GBBW) is back for its 15^th year from 23 - 30 April 2025. Created by farmer group Ladies in Beef, GBBW unites farmers, supermarkets, butchers, farm shops, pubs and restaurants to celebrate the exceptional taste of naturally delicious British beef, while highlighting the hard work and dedication of the farmers who produce it.

We asked four of our favourite foodie social influencers to put their own unique twist on the traditional Sunday roast dinner with our 'Roast Beef Reimagined' challenge. Check out their delicious recipes below and our social channels on Instagram and Facebook for the recipe videos.

Xavier's Top Beef Rump Joint paired with a fresh chimichurri and bearnaise sauce

Nathan's Sunday Roast Beef Sub

Zainab's French bistro inspired roast beef with a shallot and roasted garlic gravy

Oli's roast potatoad in the hole with slow cooked British beef brisket

Naturally delicious recipes to celebrate Great British Beef Week 

We’ve pulled together some of our favourite beef recipes, whether you’re after a family-pleasing midweek meal or a Sunday roast centrepiece.

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Citrus Sesame Roast Beef

Low and Slow Shredded Beef Brisket

Maple Glazed Beef Thin Cut Tacos

Quick Beef Thin Cut Stroganoff

British-Style Fajitas

Chilli Beef and Coconut Noodle Soup

BBQ Maple Glazed Beef Kebabs with Tacos

Authentic Madras Beef Curry

Using up your leftovers

Make sure to use up any leftovers by making one of these delicious leftover beef recipes. Perfect for preventing food waste, stretching your money further and being able to enjoy your beef over and over again.

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Alfresco Roast Beef Wraps with Horseradish Dressing

Roast Beef Hash with Eggs

One Pot Beef Pasta

Pulled Beef Brisket

Working with nature

Jilly Greed, who co-founded Ladies in Beef, explains more:

“Great British Beef Week enables us to shine a light on all aspects of the beef production process. Our farmers are passionate about the beef they produce and are committed to delivering naturally delicious red meat for consumers to continue to enjoy.   

Environmentally-friendly practices on farm, can be really rewarding for both grass-based beef production and nature. It’s not just about nurturing the soil and creating species rich pasture for beef cattle to graze to increase carbon download from the atmosphere. It’s how you integrate and manage the land so there is food and habitat for wildlife too. Whether it’s planting herbal leys, new hedges and trees or flowering pollen and nectar areas on less productive land.

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Want to know more?

Follow #GBBW25 on social media to join in the online conversations, alongside beef farmers, and food and farming organisations. Like our Simply Beef & Lamb Instagram and Facebook channels to keep up to date.

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Who is behind Great British Beef Week?

Ladies in Beef (LiB) created GBBW and are supported by the Agriculture and Horticulture Development Board (AHDB), in collaboration with Hybu Cig Cymru – Meat Promotion Wales (HCC), Livestock and Meat Commission (LMC), National Farmers Union (NFU), Red Tractor and RABI (Royal Agricultural Benevolent Institution). 

Ladies in Beef was co-founded by former NFU President Minette Batters and Devon beef producer Jilly Greed. Livestock farmer and TV presenter Adam Henson is Patron of Ladies in Beef, which has a country-wide network of champions. All the ladies are British beef farmers and proud of it! 

The mission of Ladies in Beef:

• To work with the supply chain to champion Red Tractor farm assured beef
• To increase consumer support for the British beef industry through all outlets
• To own and promote Great British Beef Week each year

Follow the Ladies in Beef social channels on Facebook, Instagram and X (formerly Twitter) to find out more. 

If you would like to know more about Ladies in Beef, please contact Jilly Greed, cofounder of Ladies in Beef by email to jilly@fortescuecourt.co.uk or mobile on 07850 554713.