Ladies In Beef | Who we are
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Ladies in Beef is an organisation of female beef farmers who care passionately about British beef.

The group was formed to help promote and drive awareness of the quality and versatility of British beef to consumers using a country-wide network of dynamic lady beef ‘champions’. All the ladies are British beef farmers and proud of it!

Ladies in beef lunch with Princess Ann

Ladies in Beef was launched by Her Royal Highness, The Princess Royal, Master of the Worshipful Company of Butchers who joined co-founders Minette Batters and Jilly Greed and a number of the other ladies at a special event at Butchers Hall in London  in March 2011.

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  • We established Ladies in Beef to tell the story of British Red Tractor beef. As a mother and a consumer myself, I really value British beef as part of a healthy, nutritious, balanced diet, and appreciate the vital role livestock production plays in the management of our beautiful countryside. It's these messages that I want to communicate to other people.

    Minette Batters. Beef farmer, co-founder of Ladies in Beef

  • Great British Beef Week is a national celebration of our fantastic home produced beef - designed to tantalise the taste buds and put some sizzle in our succulent steaks, Sunday roasts, cottage pies, and stir fries!

    Jilly Greed. Beef farmer, co-founder of Ladies in Beef

  • I wholeheartedly applaud the work Ladies in Beef are doing to raise public awareness of the true meaning of the Red Tractor logo. They have a real passion for the British beef industry, one that I share, and I’m sure they will be very successful in creating and promoting the positive image the industry quite rightly deserves.

    Adam Henson. Patron, livestock farmer and TV presenter

Our mission

The mission of Ladies in Beef:

To work with the supply chain to champion Red Tractor farm assured beef

to increase consumer support for the British beef industry through all outlets.

to own and promote Great British Beef Week each year.

Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.

RedTractor_CertifiedStandards_Logo_MASTER

Red Tractor

We all want quality food that’s affordable and safe to eat, which is why Ladies in Beef support Red Tractor.

 

Whatever your budget, the Red Tractor logo is a simple way for you to recognise quality British produce that’s good for you and good for Britain.  Red Tractor make sure that food is traceable, safe and farmed with care – so everyone can feel confident and good about their choices when shopping and eating out.

 

The Red Tractor is only found on food and drinks that are sourced from UK farms and have been checked from farm to pack.

 

By looking for the Red Tractor, you are choosing food you can trust, as well as helping to provide support and security for British farmers and food producers.   www.redtractor.org.uk