As professional beef farmers, Ladies in Beef know what goes into producing the very best British beef. But as shoppers, we also know how challenging it is to provide healthy and nutritious meals, seven days a week.
Independent butchers and farm shops can help you decide what to buy, but not everyone has time to seek them out and most of us buy our meat from supermarkets. Convenient as it is, supermarket shopping can be confusing because of the selection of meat products on display and the variety of information on the packaging.
That’s why we have produced this Guide, to help shoppers who want to buy British beef to do so more easily. Our best advice is to look for the Red Tractor logo, which represent quality assurance from British farms. We’ve also included information on the nutritional benefits of beef as well as cooking tips for a range of different cuts.
Our mission
The mission of Ladies in Beef:
To work with the supply chain to champion Red Tractor farm assured beef
to increase consumer support for the British beef industry through all outlets.
to own and promote Great British Beef Week each year.
Ladies in Beef will do this by working with supply chain partners to identify PR opportunities to tell the story of farm assured British beef to consumers, covering a range of topics from nutrition and recipe versatility through to sustainability.
Red Tractor
We all want quality food that’s affordable and safe to eat, which is why Ladies in Beef support Red Tractor.
Whatever your budget, the Red Tractor logo is a simple way for you to recognise quality British produce that’s good for you and good for Britain. Red Tractor make sure that food is traceable, safe and farmed with care – so everyone can feel confident and good about their choices when shopping and eating out.
The Red Tractor is only found on food and drinks that are sourced from UK farms and have been checked from farm to pack.
By looking for the Red Tractor, you are choosing food you can trust, as well as helping to provide support and security for British farmers and food producers. www.redtractor.org.uk